Introduction
The phrase “coming soon” is widely used in marketing, announcements, websites, and everyday communication to build anticipation for something that hasn’t launched yet. While it’s clear and effective, repeated use can feel generic or uninspiring especially in professional, creative, or promotional contexts. Choosing more engaging alternatives helps create excitement, set expectations, and match the tone of your brand or message. Whether you’re announcing a product launch, an event, a feature update, or future plans, the right wording can make your message sound more polished and intentional.
What Does “Coming Soon” Mean?
“Coming soon” indicates that something is planned, expected, or will be available in the near future.
It creates anticipation while signaling that the audience should wait for further updates or announcements.
When to Use It
You can use “coming soon” or its alternatives in:
- Product or service launches
- Website placeholders and landing pages
- Marketing campaigns and social media posts
- Event announcements and internal updates
Examples:
- New features coming soon!
- Our updated website is coming soon.
Is It Professional or Marketing-Friendly?
Yes, “coming soon” is both professional and marketing-friendly.
However, more specific or creative alternatives can sound more engaging, premium, or aligned with your brand voice.
35+ Other Ways to Say “Coming Soon”
1. Launching soon
Meaning: About to be introduced
Tone: Professional
Example: Our new product is launching soon.
Explanation: Ideal for product releases.
Purpose: Marketing announcements.
2. Available soon
Meaning: Near future availability
Tone: Professional
Example: The service will be available soon.
Explanation: Clear and customer-focused.
Purpose: Business communication.
3. Arriving shortly
Meaning: Very soon
Tone: Professional
Example: New updates are arriving shortly.
Explanation: Adds urgency.
Purpose: Announcements.
4. On the way
Meaning: In progress
Tone: Casual-professional
Example: Exciting changes are on the way.
Explanation: Friendly and modern.
Purpose: Marketing copy.
5. Coming your way
Meaning: Approaching launch
Tone: Friendly
Example: Big news is coming your way!
Explanation: Engaging and conversational.
Purpose: Social media.
6. Launching shortly
Meaning: Imminent release
Tone: Professional
Example: Our new platform is launching shortly.
Explanation: More precise than “soon.”
Purpose: Formal announcements.
7. Just around the corner
Meaning: Very close in time
Tone: Casual
Example: Something exciting is just around the corner.
Explanation: Builds anticipation.
Purpose: Promotional content.
8. In the works
Meaning: Currently being prepared
Tone: Casual-professional
Example: A new feature is in the works.
Explanation: Informal but informative.
Purpose: Internal or social updates.
9. Coming up next
Meaning: Next in sequence
Tone: Friendly
Example: Coming up next—our biggest update yet!
Explanation: Engaging and dynamic.
Purpose: Presentations or announcements.
10. Rolling out soon
Meaning: Gradual release
Tone: Professional
Example: The update is rolling out soon.
Explanation: Common in tech contexts.
Purpose: Product updates.
11. Releasing soon
Meaning: Near launch
Tone: Professional
Example: The new version is releasing soon.
Explanation: Straightforward and clear.
Purpose: Product announcements.
12. Coming shortly
Meaning: Very near future
Tone: Professional
Example: More details are coming shortly.
Explanation: Slightly more formal.
Purpose: Business communication.
13. Set to launch soon
Meaning: Scheduled release
Tone: Professional
Example: The app is set to launch soon.
Explanation: Confident and planned.
Purpose: Marketing.
14. Nearly here
Meaning: Almost available
Tone: Friendly
Example: Our new collection is nearly here!
Explanation: Exciting and upbeat.
Purpose: Retail marketing.
15. Coming in the near future
Meaning: Non-specific timeline
Tone: Professional
Example: More updates are coming in the near future.
Explanation: Safe and formal.
Purpose: Corporate communication.
16. Upcoming
Meaning: Planned for later
Tone: Professional
Example: Upcoming features will be announced soon.
Explanation: Concise and clear.
Purpose: Formal writing.
17. About to launch
Meaning: Very close to release
Tone: Professional
Example: We’re about to launch something exciting.
Explanation: Creates urgency.
Purpose: Marketing teasers.
18. Coming very soon
Meaning: Immediate anticipation
Tone: Friendly-professional
Example: New updates coming very soon!
Explanation: Strong excitement.
Purpose: Announcements.
19. In development
Meaning: Currently being built
Tone: Professional
Example: The feature is currently in development.
Explanation: Transparent and technical.
Purpose: Product updates.
20. Coming next
Meaning: Next phase
Tone: Casual-professional
Example: Coming next—our redesigned interface.
Explanation: Sequential and engaging.
Purpose: Presentations.
21. On its way
Meaning: Approaching completion
Tone: Friendly
Example: Your update is on its way.
Explanation: Reassuring and positive.
Purpose: Customer communication.
22. Launch date approaching
Meaning: Time-sensitive
Tone: Professional
Example: The launch date is approaching.
Explanation: Clear and factual.
Purpose: Formal announcements.
23. Coming shortly after
Meaning: Slight delay
Tone: Professional
Example: Additional features are coming shortly after launch.
Explanation: Manages expectations.
Purpose: Product roadmaps.
24. Soon to be released
Meaning: Near availability
Tone: Professional
Example: The update is soon to be released.
Explanation: Polished and formal.
Purpose: Business writing.
25. Preparing for launch
Meaning: Final stages
Tone: Professional
Example: We’re preparing for launch.
Explanation: Behind-the-scenes insight.
Purpose: Marketing updates.
26. Coming later this year
Meaning: Defined timeframe
Tone: Professional
Example: New features are coming later this year.
Explanation: Sets expectations.
Purpose: Planning announcements.
27. Coming next month
Meaning: Specific timeline
Tone: Professional
Example: The service is coming next month.
Explanation: Clear and precise.
Purpose: Customer updates.
28. Almost ready
Meaning: Final preparation
Tone: Friendly
Example: Something exciting is almost ready.
Explanation: Builds suspense.
Purpose: Teasers.
29. Coming soon to you
Meaning: Audience-focused
Tone: Friendly
Example: New updates coming soon to you!
Explanation: Personal and engaging.
Purpose: Marketing messages.
30. Coming to life soon
Meaning: Creative launch
Tone: Creative
Example: Our vision is coming to life soon.
Explanation: Imaginative wording.
Purpose: Branding content.
31. About to be unveiled
Meaning: Reveal-focused
Tone: Formal-professional
Example: The project is about to be unveiled.
Explanation: Dramatic and polished.
Purpose: Announcements.
32. Coming up
Meaning: Near future
Tone: Casual
Example: More updates coming up.
Explanation: Informal and brief.
Purpose: Conversations or social posts.
33. Soon approaching
Meaning: Time-sensitive
Tone: Professional
Example: The release date is soon approaching.
Explanation: Formal and precise.
Purpose: Business updates.
34. On the horizon
Meaning: Future expectation
Tone: Professional
Example: Exciting changes are on the horizon.
Explanation: Strategic and optimistic.
Purpose: Corporate communication.
35. Coming very shortly
Meaning: Immediate launch
Tone: Professional
Example: The announcement is coming very shortly.
Explanation: Strong sense of urgency.
Purpose: Final teasers.
36. In the pipeline
Meaning: Planned development
Tone: Professional
Example: Several updates are in the pipeline.
Explanation: Business-friendly phrasing.
Purpose: Corporate and tech contexts.
Conclusion (80–100 words)
“Coming soon” is a reliable phrase, but thoughtful alternatives can make your message more engaging, professional, or exciting. These 36 expressions help you tailor anticipation to your audience—whether you’re teasing a launch, updating customers, or sharing internal plans. Choosing the right wording builds curiosity, sets expectations, and strengthens communication. Experiment with these alternatives to keep your announcements fresh, polished, and aligned with your brand voice.
